I’ve been the ‘recruitment officer’ in some capacity for my guild for almost as long as I’ve been in the guild. To be fair, this means something different in a ten-man group than it does for a big twenty-fives guild. We don’t need to recruit constantly or usually more than one person at a time. Because of our niche, recruitment has always been interesting. In some ways, it was harder because the vast majority of folks were looking for a “real” raiding guild (i.e. not tens). In other ways it was easier because there were very few tens-only guilds to serve the needs of those who were seeking them specifically.
More often than not a year ago I would have to approach people who hadn’t indicated a preference for twenty-fives, on the off chance that they were open to either raid size. Sometimes this worked and we gained an excellent guild-member because of it. Other times the person would scramble to specify, “I meant twenty-fives!”
The balance of power has shifted in the recruitment forums. An explosion of ten-man guilds scramble alongside twenty-fives to try and fill their rosters at all levels of progression. The way that guilds snap at the heels of any prospective applicant is a pretty strong indicator that it’s a buyer’s market out there. Happily, the number of people looking for a tens guild is about evenly matched with those seeking a twenty-fives guild. This is good for us. Unhappily, hardly anyone is viewing my ads.
Since Battle.net was integrated with the official Warcraft site, the forums have also changed. A change I’m really not happy about is the way that the guild recruitment forum was rolled into one biiiiig forum. It used to be that there was some division between Horde and Alliance forum. I can see why they did away with this – after all, since faction transfers exist there are many people willing to switch sides for their guild of choice. It’s okay to me that Alliance and Horde posts are mixed together, but I still think this forum needs vast improvement.
Despite there being many other sites that have tried to fill the recruitment niche, none of them have ever really been as useful as the official forums. It’s a simple numbers game – if 80% of the population doesn’t know about or use your tool, then it’s not even worth the time it takes to register on the site. People ARE using the recruitment forums, but they’re a big mess.
I propose that the forums ought to be divided into at least two sections – one for people seeking a guild, and one for guilds seeking people. I wonder if they haven’t done this because it would reduce visibility for guilds advertising? I’d accept that sacrifice in exchange for an easy way to browse through the ads of individuals rather than the hundreds of other guilds I don’t care about. There are external sites that work to alleviate this problem, which is kind of telling. If you need another website to navigate your forums, it’s possible your forums could use some tweaking. They could even sub-divide the forums: one subforum for 25s raiding and one for 10s, and maybe one for PvP/Other (although I’m pretty sure most RP folks aren’t using the official forums for the majority of their recruitment. An RP guild would have better luck on the ‘realm’ forums).
The Many and The Few
The other obstacle facing recruiting guilds right now is a simple matter of supply and demand. So many new guilds sprang up for Cataclysm that competition for available players is fierce. I’ll be honest with you, I’ve been browsing the recruitment forums for over a year and I’ve never seen it quite like this. If you aren’t one of the first people to reply to someone’s ad, chances are that your interest will simply get buried in the deluge of ad spam that follows.
It’s great for the people looking for a guild! There’s never been a better time to locate a guild that matches every criteria you have – server type, raid type, size and attitude. The flip-side of that is that it’s a difficult time to be a guild seeking personnel. As a guild leader or recruitment officer, you need to think about what makes your guild so different than the others also trying to attract a person’s attention. Are you more progressed, do you have better times for them? You know your guild is awesome, but you have to convince this person of that enough that they will apply. This also brings up the issue of quality. I’ve seen applicants advertising themselves that have, let’s say, 9/12 experience (with normal mode encounters). Which is fine! I’m not judging. But this same applicant will advertise that their guild of choice must have “at least” 6/13 hard-modes down. I can understand wanting to find a guild a bit more progressed than you are, especially if you are at a progression block in your current guild. You want to know that the guild you’re joining is pushing the content you want. But I can tell you now, if you personally have only done 9/12, there’s no way you are geared enough for doing the later hard-modes, at least in a ten-man guild. You would be a liability to that team until they were able to gear you further, and also until you actually learned the encounters. But these people will inevitably find a guild with that kind of progression, because that’s the way recruitment is right now. This is still a bit of a red flag for me, though – I wouldn’t want someone making those kinds of demands to join my guild. I’m pretty sure our attitudes towards perseverance and progression wouldn’t match up. It’s not that I wouldn’t recruit someone who hasn’t done any hard-modes, I might consider it if the personality and attitude were a match. Encounters can be learned. But in that case you are the one that has to impress me, not the other way around!
Something Wicked This Way
I can’t write a post about recruitment without mentioning another trend that’s really been disturbing me. It seems to be completely acceptable now as someone seeking a guild to post your Real ID e-mail address in your recruitment ad. I’ve seen folks casually say more often than not, “Here’s my Real ID contact information, so message me this way.”
First of all, are these people crazy? Posting up your Real ID in a public forum is just begging to be hacked. Hackers know it’s the same e-mail address you use to login to Battle.net in the first place, and you’ve just given them a key piece of information. So there’s the fact that it’s a security risk. Secondly, Real ID is intended to be a method of contact between real-life friends. It uses your actual name, unless you used a pseudonym when you first registered for Battle.net (You can’t change your name in the system without phoning a customer service rep, I looked into it). So you’re giving complete strangers access to your account e-mail and your real name without a second thought.
I’ve seen recruiters that also include their Real ID information along with, “Here’s how you can get in touch with me.” Well, this is a fine pickle. I’ve actually been frustrated to see that potential applicants are having conversations via Real ID before anyone has even posted a “reply” to their ad. The advent of Real ID being used this way might mean that I miss out on potential applicants to my guild – and so be it, because I am not going to be giving out my first and last name to a complete stranger just so that I can ask them some questions about their tanking spec.
In-Game Guild Finder
This is the newest development in the guild-seeking and finding scene: the in-game guild finder! Scott Andrews over at WoW Insider wrote an article for GLs about how to set your guild up to find applicants this way. This is what the interface looks like:
The description section has a harsh character limit. Hence, I could not put a period at the end of that last sentence, or use the entire word "apply."
That’s what ours looks like. Any requests your guild receives show up in the “Requests” tab where an applicant is also given space to send a message (although you can send a request without any message at all). So what do I think of the new tool? Well, any tool designed to bring a guild to the attention of prospective applicants is a good one. We’ve had a number of “requests” this way, but none of those people have actually joined the guild. There’s actually an “invite” button on the tab, and maybe some guilds would be happy to invite a member just on the basis of three sentences, but we’re not going to be changing our outlook on that anytime soon. People still have to go to our website to fill out a “real” application, and so this tool is an intermediary at best. Still, it increases visibility and might sometime gain us the right applicant so I don’t mind it. I hope they refine some things such as the “availability” section. Plenty of people are available on “weekdays,” but are those weekdays the days my guild is actually raiding?
Hanging In There
Having said all of the above, though, all of our recent recruitment has been quite successful. When we needed a new tank we had to look at an unprecedented five(!) quality applications, and it wasn’t an easy decision. We found our holy paladin healer back in February reasonably easily (and I don’t think it was my clever ad that attracted him either, more’s the pity). Recently we had our fury warrior swap to healing and subsequently recruited a friend of an existing guild member to fill the slot. This is naturally the ideal – never having to resort to “cold” methods of recruitment at all. If you can find quality people via word of mouth or existing contacts you are reasonably assured that the applicant will be a good fit for your guild at least in personality, and you also have someone to vouch ahead of time for their quality of play.
As it happens, BT is still recruiting for two members at the moment. We’re looking for ideally a moonkin and an excellent healer; either paladin, priest, or restoration shaman. If you want to read more about the specifics you can do so on our recruitment ad or our website. I’m also happy to answer any questions here. (Hey, it’s my blog, a little advertising never hurt anyone!)